"Unconditionally" is a song by American singer Katy Perry. It was released as the second single from her fourth studio album Prism (2013) on October 16, 2013. Inspiration for the song came primarily from a humanitarian trip to Madagascar that Perry made in partnership with UNICEF. Having been surrounded by what she described as unconditional love, she co-wrote it with the song's producers Dr. Luke, Max Martin and Cirkut to reflect that feeling. "Unconditionally" is a power ballad styled in rock, backed against a bassline and percussion. Commercially, it peaked within the top ten in Bulgaria, the Czech Republic, Italy, Lebanon, and South Africa as well as the top twenty in Australia, Austria, Canada, Hungary, Poland, Slovakia, and the United States. The single release was promoted with an Instagram-based campaign, a lyric video directed by Aya Tanimura and live performances—one of the latter, at the American Music Awards of 2013, was the center of controversy due to accusations of cultural appropriation. Brent Benacorso served as the director for the track's music video, which adopts the theme of love and uses a series of metaphors to enrich its concept.
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